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The Tailgate Tour

• The longest running & largest fan experience in college sports

• Over 135,000 fans on Facebook with a weekly reach of 500,000+

• 14 weeks reaching over 1.5 million consumers

• 100% Turn-key on site activation to sample, drive social media and promote brand equity

• Built in media – Fox Sports Radio, Sirius XM, Men’s Journal, and Rachael Ray Every day and a host of local Play by Play stations

• All brands are category exclusive

• Ability to integrate brands own touring elements to save significant expense

• Proven ROI across multiple consumer product categories



Demographics:


52% Male 25-54 48% 

Females 25-54 72% 

Adults 35+

63% $60,000+ 

58% 

College Educated 

83% White Male/Female




Targeted Games:

Michigan @ Washington

Tennessee @ Oklahoma or Texas @ LSU

Colorado @ Texas A&M

Wisconsin @ Michigan

Wisconsin vs. Notre Dame or Penn State @ Michigan

Iowa @ Ohio State or Tennessee @ South Carolina

Texas A&M @ Auburn

Alabama @ Tennessee or Ohio State @ Penn State

Florida vs. Georgia

Wisconsin vs. Northwestern or Alabama @ LSU

TCU @ Texas

LSU @ Auburn

Florida @ Florida State

ACC Championship Game