The Tailgate Tour

• The longest running & largest fan experience in college sports

• Over 135,000 fans on Facebook with a weekly reach of 500,000+

• 14 weeks reaching over 1.5 million consumers

• 100% Turn-key on site activation to sample, drive social media and promote brand equity

• Built in media – Fox Sports Radio, Sirius XM, Men’s Journal, and Rachael Ray Every day and a host of local Play by Play stations

• All brands are category exclusive

• Ability to integrate brands own touring elements to save significant expense

• Proven ROI across multiple consumer product categories

Demographics:

52% Male 25-54 48% 

Females 25-54 72% 

Adults 35+

63% $60,000+ 

58% 

College Educated 

83% White Male/Female